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Partner Business Unit Employee


Lars Krämer

Team Lead Innovation & Methods


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EXPO 9 Rearview & Lars Krämer

This section only covers clips where Lars Krämer participated in. For a comprehensive overview of all videos please head over to the rearview section.

Lars Krämer on air

A sneak peak of the agenda. Find out more on the comprehensive overview.

February 25th, 2021 – Thursday

2:00 PM (UTC)

0:50 h

​Future of Neuroadaptive Personalization for Improved In-Car Mood-Based Experiences – Porsche & Maaind

This session will give you insights in Mood-based Experiences, Neuroadaptivity and AI Personalisation

Breakout Session



Presentation + Q&A

Live Demo


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Especially relevant for OEM and Tier 1 innovation and business leads and VCs.

The in-car experience is increasingly becoming personalised and, especially as cars become more autonomous, wellbeing and other topics that were previously not at the forefront of cabin development are now being highlighted. The session hosted by Maaind and Porsche discusses this trend by highlighting two biometrics personalised and mood-based adaptive experiences - one focused on tracking and improving wellbeing during drives, and one aiming at improving wellbeing and mood during a gamified music entertai…

Hosts of this session

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