EXPO 9 rearview is now availablea STARTUP AUTOBAHN powered by Plug and Play event

Partner Business Unit Employee

Speaker

Marc Necker

Manager

Daimler

Link List

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Description | Additional Information

you name it – we put it up

Marc is heading the Augmented and Virtual Reality Group at Mercedes-Benz R&D in Sindelfingen. With his team, he was responsible for the world's first production-grade Augmented Reality Head-Up Display aboard the new Mercedes S-Class. With Virtual Reality, his team is working on a new emerging topic together with their partner Daimler Protics.

Marc Necker on air

A sneak peak of the agenda. Find out more on the comprehensive overview.

February 25th, 2021 – Thursday

4:00 PM (UTC)

1:00 h

The Ride Is On: Why In-Car Experiences Are Mobility’s Next “Battle Royale” – holoride, Mercedes-Benz AG, Hyundai & Porsche

This session will give you insights in Virtual Reality, In-Car-Entertainment and Mobility.

Breakout Session

Mobility

Expert Discussion + Q&A

Open

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Especially relevant for OEM, Tier One, and curious minds.

In this session, we will discuss why the in-car experience is an increasingly crucial factor for future success within the mobility sector and in particular for automotive companies. We will elaborate on how the standardization of tech components can open up a universe of possibilities for 3rd party developers. We will further elaborate on potential opportunities in terms of (brand) differentiation and customization. Furthermore, we will share a few insights on working together with some of the most progre…

Hosts of this session

Open Details

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