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Marc is heading the Augmented and Virtual Reality Group at Mercedes-Benz R&D in Sindelfingen. With his team, he was responsible for the world's first production-grade Augmented Reality Head-Up Display aboard the new Mercedes S-Class. With Virtual Reality, his team is working on a new emerging topic together with their partner Daimler Protics.
A sneak peak of the agenda. Find out more on the comprehensive overview.
February 25th, 2021 – Thursday
This session will give you insights in Virtual Reality, In-Car-Entertainment and Mobility.
Expert Discussion + Q&A
Especially relevant for OEM, Tier One, and curious minds.
In this session, we will discuss why the in-car experience is an increasingly crucial factor for future success within the mobility sector and in particular for automotive companies. We will elaborate on how the standardization of tech components can open up a universe of possibilities for 3rd party developers. We will further elaborate on potential opportunities in terms of (brand) differentiation and customization. Furthermore, we will share a few insights on working together with some of the most progre…
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