Especially relevant for tech-savvy mobility enthusiasts, innovation managers, developers and marketers.

travelloc develops software that allows its customers to make point-of-interest (POI) data come alive and enables clients to turn it into bespoke experiences. By matching individual user profiles with the right places, they offer tailor-made and up-to-date POI recommendations to users. Within the project between Mercedes Benz and travelloc, the teams enriched the city of Stuttgart with 100 curated POIs. Whenever a driver enters a specific urban area, a notification shows up in the head unit, informing them…