EXPO 9 rearview is now availablea STARTUP AUTOBAHN powered by Plug and Play event

Partner Business Unit Employee


Hermann Trick

Lead City Engagement & Vehicle Citiziation at Urban Mobility Solutions


EXPO 9 Rearview & Hermann Trick

This section only covers clips where Hermann Trick participated in. For a comprehensive overview of all videos please head over to the rearview section.

Hermann Trick on air

A sneak peak of the agenda. Find out more on the comprehensive overview.

February 25th, 2021 – Thursday

3:00 PM (UTC)

0:50 h

Creating a Connection to the Urban Area by Bringing POI Recommendations into the Head Unit via Push Notifications – Mercedes-Benz AG & travelloc

This session will give you insights in Mobility, POI Data, City Connection

Breakout Session



Presentation + Q&A

Live Demo


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Especially relevant for tech-savvy mobility enthusiasts, innovation managers, developers and marketers.

travelloc develops software that allows its customers to make point-of-interest (POI) data come alive and enables clients to turn it into bespoke experiences. By matching individual user profiles with the right places, they offer tailor-made and up-to-date POI recommendations to users. Within the project between Mercedes Benz and travelloc, the teams enriched the city of Stuttgart with 100 curated POIs. Whenever a driver enters a specific urban area, a notification shows up in the head unit, informing them…

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