EXPO 9 rearview is now availablea STARTUP AUTOBAHN powered by Plug and Play event

Partner Business Unit Employee


Anja Mertens

Project Lead Innovation Management


EXPO 9 Rearview & Anja Mertens

This section only covers clips where Anja Mertens participated in. For a comprehensive overview of all videos please head over to the rearview section.

Anja Mertens on air

A sneak peak of the agenda. Find out more on the comprehensive overview.

February 25th, 2021 – Thursday

4:00 PM (UTC)

1:00 h

The Ride Is On: Why In-Car Experiences Are Mobility’s Next “Battle Royale” – holoride, Mercedes-Benz AG, Hyundai & Porsche

This session will give you insights in Virtual Reality, In-Car-Entertainment and Mobility.

Breakout Session


Expert Discussion + Q&A


Read more

Especially relevant for OEM, Tier One, and curious minds.

In this session, we will discuss why the in-car experience is an increasingly crucial factor for future success within the mobility sector and in particular for automotive companies. We will elaborate on how the standardization of tech components can open up a universe of possibilities for 3rd party developers. We will further elaborate on potential opportunities in terms of (brand) differentiation and customization. Furthermore, we will share a few insights on working together with some of the most progre…

Hosts of this session

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