EXPO 9 rearview is now availablea STARTUP AUTOBAHN powered by Plug and Play event

Founding Partner

Company Name

Daimler

Headquarters

🇩🇪 Germany

Partnership Type

Founding Partner

Partner of STARTUP AUTOBAHN since

May 01, 2016

Programs participated in

Program 1

Program 2

Program 3

Program 4

Program 5

Program 6

Program 7

Program 8

Program 9

Official Website

www.daimler.com

Social Media

Official Statement by Daimler

As a founding partner of the innovation platform STARTUP AUTOBAHN, we want to mediate between startups and large corporations bringing together specific tech know-how with comprehensive automotive competence. We are convinced that we will benefit from the open innovation approach. Therefore, we are constantly looking for innovative startups to combine the best of both worlds to shape the future of mobility and production.

Project Teaser

Helping drivers to identify the Unknown - Going beyond what the naked eye can see

Under harsh weather conditions, the sight of drivers is extremely impaired. To improve vehicle perception systems for enhanced road safety, the "Advanced Engineering” division at Daimler Trucks AG has teamed up with the thermal sensor startup Adasky.

This Project Teaser is also featured on our agenda. Click to see more.

13:15on February 25, 2021(1:15 PM UTC)

The Autonomous Emergency Braking Enhancer: Live Thermal-Based Sensor Demo – Daimler Truck AG & Adasky

Open Details

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

Adasky

Mobility

Adasky

Mobility

Saving lives on the road by bringing life to object perception systems

Within the project between Mercedes-Benz and Terranet, VoxelFlow Sensor Data is being fed into a safety map for navigation system called “LiveMap”, which is updated in real-time. Moving objects can be perceived dynamically and recognized, improving the navigation experience and making our roads safer.

This Project Teaser is also featured on our agenda. Click to see more.

14:00on February 25, 2021(2:00 PM UTC)

Launching the Next Level of Safety Technology – Mercedes-Benz AG & Terranet

Open Details

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

100 Things to do in Stuttgart - Exploring urban environments through tailored POI recommendations

Within their project, Mercedes Benz and travelloc enriched the city of Stuttgart with curated POIs. Whenever a driver enters a specific area, a notification shows up in the head unit, informing them about restaurants, bars, and leisure activities. The ultimate goal is to create a unique mobility experience tailored to the driver's preferences.

This Project Teaser is also featured on our agenda. Click to see more.

15:00on February 25, 2021(3:00 PM UTC)

Creating a Connection to the Urban Area by Bringing POI Recommendations into the Head Unit via Push Notifications – Mercedes-Benz AG & travelloc

Open Details

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

Created with Sketch.

Travelloc

Mobility

Created with Sketch.

Travelloc

Mobility

Champions of Daimler

All Attendees of Daimler

To take a look at all attendees of Daimler please check out the following link which redirects you to the companies dedicated list of participating employees.

Daimler attendee summary

Rearview clips by Daimler

Session with (and by) Daimler

A sneak peak of the agenda. Find out more on the comprehensive overview.

12:00 PM (UTC)

1:00 h

Welcome to EXPO 9: Stream

hosted by ADAC, AGC, ARENA2036, BASF, Bosch, BP, Daimler, DXC, DPDHL, Eberspächer, Faurecia, Jardine Matheson, Hyundai, Motherson, Linde, Murata, Plug and Play, Plastic Omnium, Sekisui s-lec, Porsche, TÜV Rheinland, T-Systems, Webasto, Universität Stuttgart, Zenzic, Wieland Group, Maxion, ZF, Novelis, Bleistahl Produktions GmbH & Co. KG, Covéa & Adasky, AgeVolt, Forciot Oy, Maaind, vFunction, Travelloc, Motion Gestures, Out for Space, Repairfix, Quality Match, Spark EV Technology, SevenD, Terranet

Stream

Read more

Join our moderators as they guide you through the day. The stream will be accessible directly on the website and aims to both inform and delight. You will meet our Partners Champions, Program 9 Startups, and your Plug and Play Stuttgart Team.

Hosts of this session

motherson_pri_blk_rgbCreated with Sketch.
Open Details
1:15 PM (UTC)

0:45 h

The Autonomous Emergency Braking Enhancer: Live Thermal-Based Sensor Demo – Daimler Truck AG & Adasky

This session will give you insights in ADAS, Sensor Systems, and Thermal-based Sensors.

Breakout Session

Pilot

Mobility

Interactive Workshop

Open

Read more

Especially relevant for engineers, experts, and opinion leaders interested in sensor technologies surrounding ADAS and autonomous vehicles increasing road safety.

75% of Pedestrians are killed at night. THIS is a pandemic we need to fight as well. Thermal sensing is the best in living object detection. Thermal sensing has been known for years in aviation and defense. It is now mature to enhance mobility safety to be 100% operative 24/7 under all weather conditions. Adasky will showcase how they are using thermal sensors to increase road safety and save lives.

Hosts of this session

2:00 PM (UTC)

0:50 h

Launching the Next Level of Safety Technology – Mercedes-Benz AG & Terranet

This session will give you insights in ADAS, Sensor Systems, and Terranet´s Voxelflow Technology

Breakout Session

Pilot

Mobility

Presentation + Q&A

Live Demo

Open

Read more

Especially relevant for engineers, experts, and investors interested in sensor technologies surrounding ADAS and autonomous vehicles increasing road safety.

Terranet develops software for advanced driver-assisted systems and supplies the technology behind the next generation’s autonomous vehicles. Using lightning-fast 3D technology, VoxelFlow™ scans an area with a radius of 40 meters around the vehicle and reacts in three milliseconds. Within the project between Mercedes-Benz and Terranet, the Voxeflow Sensor Data is being fed into a safety map for navigation system called “LiveMap”, which is updated in real-time. Moving objects can be perceived dynamically an…

Hosts of this session

3:00 PM (UTC)

0:50 h

Creating a Connection to the Urban Area by Bringing POI Recommendations into the Head Unit via Push Notifications – Mercedes-Benz AG & travelloc

This session will give you insights in Mobility, POI Data, City Connection

Breakout Session

Pilot

Mobility

Presentation + Q&A

Live Demo

Open

Read more

Especially relevant for tech-savvy mobility enthusiasts, innovation managers, developers and marketers.

travelloc develops software that allows its customers to make point-of-interest (POI) data come alive and enables clients to turn it into bespoke experiences. By matching individual user profiles with the right places, they offer tailor-made and up-to-date POI recommendations to users. Within the project between Mercedes Benz and travelloc, the teams enriched the city of Stuttgart with 100 curated POIs. Whenever a driver enters a specific urban area, a notification shows up in the head unit, informing them…

4:00 PM (UTC)

1:00 h

The Ride Is On: Why In-Car Experiences Are Mobility’s Next “Battle Royale” – holoride, Mercedes-Benz AG, Hyundai & Porsche

This session will give you insights in Virtual Reality, In-Car-Entertainment and Mobility.

Breakout Session

Mobility

Expert Discussion + Q&A

Open

Read more

Especially relevant for OEM, Tier One, and curious minds.

In this session, we will discuss why the in-car experience is an increasingly crucial factor for future success within the mobility sector and in particular for automotive companies. We will elaborate on how the standardization of tech components can open up a universe of possibilities for 3rd party developers. We will further elaborate on potential opportunities in terms of (brand) differentiation and customization. Furthermore, we will share a few insights on working together with some of the most progre…

4:00 PM (UTC)

1:00 h

Open Innovation @ Corporates: A Reverse Pitch – Mercedes-Benz AG, Bosch, & Schaeffler

This session will give you insights in Open Innovation Startup Corporate Collaboration and Corporate Life.

Breakout Session

Open Innovation

Presentation + Q&A

Networking

Open

Read more

Especially relevant for innovators and other innovation colleagues of corporates

STARTUP AUTOBAHN is an open innovation platform with over 25 corporates as partners. Open Innovation is a key success factor in the innovation strategy at corporates and our platform is one channel to enhance collaborations with startups. We learn so much about the startup life, but what about the corporates? What motivates corporations to collaborate with external partners like startups?

We will discuss the following questions:

Hosts of this session

5:00 PM (UTC)

1:00 h

Networking with Everyone: Lets Recap EXPO 9 and Meet in Remo

hosted by ADAC, ARENA2036, AGC, BASF, Bosch, BP, Daimler, DPDHL, DXC, Eberspächer, Hyundai, Faurecia, Jardine Matheson, Motherson, Linde, Plastic Omnium, Plug and Play, Murata, Porsche, Sekisui s-lec, T-Systems, TÜV Rheinland, Universität Stuttgart, Wieland Group, Webasto, Zenzic, ZF & Adasky, AgeVolt, Maaind, Motion Gestures, Out for Space, Quality Match, Repairfix, SevenD, Spark EV Technology, Terranet, Travelloc, vFunction, Forciot Oy

Networking

Partner

Startups

Open

Read more

Meet the Startup Autobahn Partners: Founding Partners Daimler, Plug and Play Tech Center, ARENA2036, University of Stuttgart Anchor Partners ZF, DXC Technology, Porsche, BASF, Webasto, Motherson, T-Systems, DPDHL, Bosch and Ecosystem Partners Murata, AGC, Hyundai, Linde, BP, Jardine Matheson, Wieland, CoVea, Bleistahl, TÜV Rheinland, Faurecia, Eberspächer, ADAC, Sekisui, Plastic Omnium and Zenzic and our three new partners.

Meet the Program 9 Startups: Adasky, AgeVolt, Maaind, Motion Gestures, Out for Space, Quality Match, Repairfix, SevenD, Spark EV Technology, Terranet, Travelloc, vFunction, and Forciot at their virtual tables and deep dive into their technology. Learn more about the startups in the individual Startup Profiles and watch the announcement video here: https://youtu.be/SFyQi0vHH4Q.

Our upcoming EXPO 10

Can’t get enough of STARTUP AUTOBAHN? Apply now for your chance to participate this summer as we bring together innovators from around the world, showcasing new technologies and celebrating our EXPO 10.

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EXPO 9 (Insider Edition)

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