Join our moderators as they guide you through the day. The stream will be accessible directly on the website and aims to both inform and delight. You will meet our Partners Champions, Program 9 Startups, and your Plug and Play Stuttgart Team.

Especially relevant for those interested in open innovation, augmented reality, electric vehicles, customer interaction and usability testing.

Open innovation plays an integral role in Porsche’s corporate strategy. The company has been a Startup Autobahn partner since 2017 and will kick off this breakout session with some best practices and insights into their innovation strategy, focus topics and corporate-startup collaboration approach before diving deeper into the project example between Porsche and Seven D.

Especially relevant for OEM and Tier 1 innovation and business leads and VCs.

The in-car experience is increasingly becoming personalised and, especially as cars become more autonomous, wellbeing and other topics that were previously not at the forefront of cabin development are now being highlighted. The session hosted by Maaind and Porsche discusses this trend by highlighting two biometrics personalised and mood-based adaptive experiences - one focused on tracking and improving wellbeing during drives, and one aiming at improving wellbeing and mood during a gamified music entertai…

Especially relevant for OEM, innovation leads, experience design and everybody interested in new sound formats. How can driving become a major element in the generation of a personalized sound experience? Norman Friedenberger from Porsche Digital and Boris Salchow, composer for film and games, give insights into the genesis of a very special project for the automotive space - and beyond.

Especially relevant for innovators and other innovation colleagues of corporates

Culture of innovation is one of the most important drivers of corporate innovation. So let's share ideas and experiences to inspire and strengthen one another. Join the session to know what a good culture of innovation looks like and why this is needed. Learn what are the core elements of a successful innovation culture, what does an innovative organization need to offer its employees and what contribution do the employees have to make.

Especially relevant for OEM, Tier One, and curious minds.

In this session, we will discuss why the in-car experience is an increasingly crucial factor for future success within the mobility sector and in particular for automotive companies. We will elaborate on how the standardization of tech components can open up a universe of possibilities for 3rd party developers. We will further elaborate on potential opportunities in terms of (brand) differentiation and customization. Furthermore, we will share a few insights on working together with some of the most progre…

Meet the Startup Autobahn Partners: Founding Partners Daimler, Plug and Play Tech Center, ARENA2036, University of Stuttgart Anchor Partners ZF, DXC Technology, Porsche, BASF, Webasto, Motherson, T-Systems, DPDHL, Bosch and Ecosystem Partners Murata, AGC, Hyundai, Linde, BP, Jardine Matheson, Wieland, CoVea, Bleistahl, TÜV Rheinland, Faurecia, Eberspächer, ADAC, Sekisui, Plastic Omnium and Zenzic and our three new partners.

Meet the Program 9 Startups: Adasky, AgeVolt, Maaind, Motion Gestures, Out for Space, Quality Match, Repairfix, SevenD, Spark EV Technology, Terranet, Travelloc, vFunction, and Forciot at their virtual tables and deep dive into their technology. Learn more about the startups in the individual Startup Profiles and watch the announcement video here: https://youtu.be/SFyQi0vHH4Q.