EXPO 9 rearview is now availablea STARTUP AUTOBAHN powered by Plug and Play event

Founding Anchor Partner

Company Name

Porsche

Headquarters

🇩🇪 Germany

Partnership Type

Founding Anchor Partner

Partner of STARTUP AUTOBAHN since

February 01, 2017

Programs participated in

Program 2

Program 3

Program 4

Program 5

Program 6

Program 7

Program 8

Program 9

Official Website

www.porsche.com

Social Media

Official Statement by Porsche

Digitization, electrification and connectivity are revolutionizing the automotive industry. Porsche sees this as an opportunity and wants to make the most of it. STARTUP AUTOBAHN gives the innovative culture at Porsche an extra boost. The top talent from the international startup scene gives external inspiration that accelerates the progress the sports car manufacturer is making. To make this happen, Porsche provides the startups with an environment in which they can reach their full potential and focus on their work. So far, Porsche has realized more than 70 projects with Startup Autobahn. Around a third of the results are incorporated in series development.

Project Teaser

Creating even Happier Rides by Boosting Drivers’ Moods

The in-car experience is increasingly becoming personalized, bringing aspects like wellbeing to the forefront of cabin development. Porsche and Maaind teamed up to create two adaptive experiences - one to enhance mindful well-being while driving, and one to improve moods during a gamified entertainment experience.

This Project Teaser is also featured on our agenda. Click to see more.

14:00on February 25, 2021(2:00 PM UTC)

​Future of Neuroadaptive Personalization for Improved In-Car Mood-Based Experiences – Porsche & Maaind

Open Details

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

Maaind

Mobility

Maaind

Mobility

Re-thinking the Owner’s Manual with Augmented Reality

Together, Porsche and SevenD transformed the car user manual into a guided augmented reality tour, which visually explains car features in a modern way. The result is an AR tour on a car owner's first ride in a Porsche Taycan.

This Project Teaser is also featured on our agenda. Click to see more.

13:15on February 25, 2021(1:15 PM UTC)

Porsche´s Innovation Strategy and a Guided Augmented Reality Tour: Your First Trip in a Porsche Taycan – Porsche & SevenD

Open Details

Project Teasers can be accessed and downloaded on the respective program startup profiles with which our STARTUP AUTOBAHN partners teamed up with.
For this POC the following startup has been involved:

Champions of Porsche

All Attendees of Porsche

To take a look at all attendees of Porsche please check out the following link which redirects you to the companies dedicated list of participating employees.

Porsche attendee summary

Rearview clips by Porsche

Session with (and by) Porsche

A sneak peak of the agenda. Find out more on the comprehensive overview.

12:00 PM (UTC)

1:00 h

Welcome to EXPO 9: Stream

hosted by ADAC, AGC, ARENA2036, BASF, Bosch, BP, Daimler, DXC, DPDHL, Eberspächer, Faurecia, Jardine Matheson, Hyundai, Motherson, Linde, Murata, Plug and Play, Plastic Omnium, Sekisui s-lec, Porsche, TÜV Rheinland, T-Systems, Webasto, Universität Stuttgart, Zenzic, Wieland Group, Maxion, ZF, Novelis, Bleistahl Produktions GmbH & Co. KG, Covéa & Adasky, AgeVolt, Forciot Oy, Maaind, vFunction, Travelloc, Motion Gestures, Out for Space, Repairfix, Quality Match, Spark EV Technology, SevenD, Terranet

Stream

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Join our moderators as they guide you through the day. The stream will be accessible directly on the website and aims to both inform and delight. You will meet our Partners Champions, Program 9 Startups, and your Plug and Play Stuttgart Team.

Hosts of this session

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Open Details
1:15 PM (UTC)

0:45 h

Porsche´s Innovation Strategy and a Guided Augmented Reality Tour: Your First Trip in a Porsche Taycan – Porsche & SevenD

This session will give you insights in Open Innovation, Startup Collaboration, Augmented Reality Wizard, Interactive Step-by-Step Guidance and User Onboarding.

Breakout Session

Pilot

Enterprise

Presentation + Q&A

Open

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Especially relevant for those interested in open innovation, augmented reality, electric vehicles, customer interaction and usability testing.

Open innovation plays an integral role in Porsche’s corporate strategy. The company has been a Startup Autobahn partner since 2017 and will kick off this breakout session with some best practices and insights into their innovation strategy, focus topics and corporate-startup collaboration approach before diving deeper into the project example between Porsche and Seven D.

2:00 PM (UTC)

0:50 h

​Future of Neuroadaptive Personalization for Improved In-Car Mood-Based Experiences – Porsche & Maaind

This session will give you insights in Mood-based Experiences, Neuroadaptivity and AI Personalisation

Breakout Session

Pilot

Mobility

Presentation + Q&A

Live Demo

Open

Read more

Especially relevant for OEM and Tier 1 innovation and business leads and VCs.

The in-car experience is increasingly becoming personalised and, especially as cars become more autonomous, wellbeing and other topics that were previously not at the forefront of cabin development are now being highlighted. The session hosted by Maaind and Porsche discusses this trend by highlighting two biometrics personalised and mood-based adaptive experiences - one focused on tracking and improving wellbeing during drives, and one aiming at improving wellbeing and mood during a gamified music entertai…

3:00 PM (UTC)

0:50 h

Adaptive Sound or How to Compose Music While Driving – Porsche Digital

hosted by Porsche

Breakout Session

Mobility

Presentation + Q&A

Open

Read more

Especially relevant for OEM, innovation leads, experience design and everybody interested in new sound formats. How can driving become a major element in the generation of a personalized sound experience? Norman Friedenberger from Porsche Digital and Boris Salchow, composer for film and games, give insights into the genesis of a very special project for the automotive space - and beyond.

Host of this session

3:00 PM (UTC)

0:50 h

Innovation Culture | The Driving Force of Success – Porsche, House of Beautiful Business, Linde Bosch

This session will give you insights in Innovation, Culture and Mindset

Breakout Session

Open Innovation

Expert Discussion + Q&A

Open

Read more

Especially relevant for innovators and other innovation colleagues of corporates

Culture of innovation is one of the most important drivers of corporate innovation. So let's share ideas and experiences to inspire and strengthen one another. Join the session to know what a good culture of innovation looks like and why this is needed. Learn what are the core elements of a successful innovation culture, what does an innovative organization need to offer its employees and what contribution do the employees have to make.

Host of this session

4:00 PM (UTC)

1:00 h

The Ride Is On: Why In-Car Experiences Are Mobility’s Next “Battle Royale” – holoride, Mercedes-Benz AG, Hyundai & Porsche

This session will give you insights in Virtual Reality, In-Car-Entertainment and Mobility.

Breakout Session

Mobility

Expert Discussion + Q&A

Open

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Especially relevant for OEM, Tier One, and curious minds.

In this session, we will discuss why the in-car experience is an increasingly crucial factor for future success within the mobility sector and in particular for automotive companies. We will elaborate on how the standardization of tech components can open up a universe of possibilities for 3rd party developers. We will further elaborate on potential opportunities in terms of (brand) differentiation and customization. Furthermore, we will share a few insights on working together with some of the most progre…

5:00 PM (UTC)

1:00 h

Networking with Everyone: Lets Recap EXPO 9 and Meet in Remo

hosted by ADAC, ARENA2036, AGC, BASF, Bosch, BP, Daimler, DPDHL, DXC, Eberspächer, Hyundai, Faurecia, Jardine Matheson, Motherson, Linde, Plastic Omnium, Plug and Play, Murata, Porsche, Sekisui s-lec, T-Systems, TÜV Rheinland, Universität Stuttgart, Wieland Group, Webasto, Zenzic, ZF & Adasky, AgeVolt, Maaind, Motion Gestures, Out for Space, Quality Match, Repairfix, SevenD, Spark EV Technology, Terranet, Travelloc, vFunction, Forciot Oy

Networking

Partner

Startups

Open

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Meet the Startup Autobahn Partners: Founding Partners Daimler, Plug and Play Tech Center, ARENA2036, University of Stuttgart Anchor Partners ZF, DXC Technology, Porsche, BASF, Webasto, Motherson, T-Systems, DPDHL, Bosch and Ecosystem Partners Murata, AGC, Hyundai, Linde, BP, Jardine Matheson, Wieland, CoVea, Bleistahl, TÜV Rheinland, Faurecia, Eberspächer, ADAC, Sekisui, Plastic Omnium and Zenzic and our three new partners.

Meet the Program 9 Startups: Adasky, AgeVolt, Maaind, Motion Gestures, Out for Space, Quality Match, Repairfix, SevenD, Spark EV Technology, Terranet, Travelloc, vFunction, and Forciot at their virtual tables and deep dive into their technology. Learn more about the startups in the individual Startup Profiles and watch the announcement video here: https://youtu.be/SFyQi0vHH4Q.