EXPO 9 rearview is now availablea STARTUP AUTOBAHN powered by Plug and Play event



Hannah Boomgaarden

Senior Program Manager

Plug and Play

Link List

In case you‘d like to get in touch.

  • hannah@pnptc.com

  • Linkedin

  • Instagram

Description | Additional Information

you name it – we put it up

Welcome to EXPO 9, and I am looking forward to hearing your thoughts on your experience of a new virtual EXPO.

But who am I, and what am I doing at STARTUP AUTOBAHN powered by Plug and Play? My current role as Senior Program and Community Manager enables me to bring my experience from both – the corporates and startup world – together in one place. Equipped with my research in Corporate Entrepreneurship, an M.A. in Media Management (as well as practical experience in the media world) and my hands-on mentality, it allows me to push open innovation and build a platform that serves your needs the best.

My primary responsibilities include: managing the program, taking care of our community, external partnerships, program startup relations; organizing all internal and external events such as today's EXPO; and managing all our STARTUP AUTOBAHN platform communication.

Along with my team, our 30 partners (Mercedes-Benz AG, Porsche, BASF, Hyundai, DPDHL, BP and more) and over 250 global startups, we are connecting the dots between both worlds, working together on the future of mobility, production, sustainability and beyond – creating a unique and flourishing community! With now 9 Programs, our Partners and Startups worked on 390 Pilots, about a quarter from its implementation phase. Welcome to the STARTUP AUTOBAHN family!

EXPO 9 Rearview & Hannah Boomgaarden

This section only covers clips where Hannah Boomgaarden participated in. For a comprehensive overview of all videos please head over to the rearview section.

Hannah Boomgaarden on air

A sneak peak of the agenda. Find out more on the comprehensive overview.

February 25th, 2021 – Thursday

12:00 PM (UTC)

1:00 h

Welcome to EXPO 9: Stream

hosted by ADAC, AGC, ARENA2036, BASF, Bosch, BP, Daimler, DXC, DPDHL, Eberspächer, Faurecia, Jardine Matheson, Hyundai, Motherson, Linde, Murata, Plug and Play, Plastic Omnium, Sekisui s-lec, Porsche, TÜV Rheinland, T-Systems, Webasto, Universität Stuttgart, Zenzic, Wieland Group, Maxion, ZF, Novelis, Bleistahl Produktions GmbH & Co. KG, Covéa & Adasky, AgeVolt, Forciot Oy, Maaind, vFunction, Travelloc, Motion Gestures, Out for Space, Repairfix, Quality Match, Spark EV Technology, SevenD, Terranet


Read more

Join our moderators as they guide you through the day. The stream will be accessible directly on the website and aims to both inform and delight. You will meet our Partners Champions, Program 9 Startups, and your Plug and Play Stuttgart Team.

Hosts of this session

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Open Details
3:00 PM (UTC)

0:50 h

Adaptive Sound or How to Compose Music While Driving – Porsche Digital

hosted by Porsche

Breakout Session


Presentation + Q&A


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Especially relevant for OEM, innovation leads, experience design and everybody interested in new sound formats. How can driving become a major element in the generation of a personalized sound experience? Norman Friedenberger from Porsche Digital and Boris Salchow, composer for film and games, give insights into the genesis of a very special project for the automotive space - and beyond.

Host of this session

3:00 PM (UTC)

0:50 h

Innovation Culture | The Driving Force of Success – Porsche, House of Beautiful Business, Linde Bosch

This session will give you insights in Innovation, Culture and Mindset

Breakout Session

Open Innovation

Expert Discussion + Q&A


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Especially relevant for innovators and other innovation colleagues of corporates

Culture of innovation is one of the most important drivers of corporate innovation. So let's share ideas and experiences to inspire and strengthen one another. Join the session to know what a good culture of innovation looks like and why this is needed. Learn what are the core elements of a successful innovation culture, what does an innovative organization need to offer its employees and what contribution do the employees have to make.

Host of this session

4:00 PM (UTC)

1:00 h

Open Innovation @ Corporates: A Reverse Pitch – Mercedes-Benz AG, Bosch, & Schaeffler

This session will give you insights in Open Innovation Startup Corporate Collaboration and Corporate Life.

Breakout Session

Open Innovation

Presentation + Q&A



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Especially relevant for innovators and other innovation colleagues of corporates

STARTUP AUTOBAHN is an open innovation platform with over 25 corporates as partners. Open Innovation is a key success factor in the innovation strategy at corporates and our platform is one channel to enhance collaborations with startups. We learn so much about the startup life, but what about the corporates? What motivates corporations to collaborate with external partners like startups?

We will discuss the following questions:

Hosts of this session

Content Disclaimer

All information listed on this page have been submitted to Plug & Play Germany GmbH via a web form. The site owner can not guarantee for the validity and correctness of facts, information or assumptions provided by the submitter. Presented perspectives are not necessarily those of the site owner.

For inqueries or requests (e.g. changes or deletions) please reach out to marketing-ger@pnptc.com.

Our upcoming EXPO 10

Can’t get enough of STARTUP AUTOBAHN? Apply now for your chance to participate this summer as we bring together innovators from around the world, showcasing new technologies and celebrating our EXPO 10.

Express InterestExpo Rearview

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EXPO 9 (Insider Edition)

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