EXPO 9 rearview is now availablea STARTUP AUTOBAHN powered by Plug and Play event



Alina Biermann

Ventures Associate

Plug and Play

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EXPO 9 Rearview & Alina Biermann

This section only covers clips where Alina Biermann participated in. For a comprehensive overview of all videos please head over to the rearview section.

Alina Biermann on air

A sneak peak of the agenda. Find out more on the comprehensive overview.

February 25th, 2021 – Thursday

12:00 PM (UTC)

1:00 h

Welcome to EXPO 9: Stream

hosted by ADAC, AGC, ARENA2036, BASF, Bosch, BP, Daimler, DXC, DPDHL, Eberspächer, Faurecia, Jardine Matheson, Hyundai, Motherson, Linde, Murata, Plug and Play, Plastic Omnium, Sekisui s-lec, Porsche, TÜV Rheinland, T-Systems, Webasto, Universität Stuttgart, Zenzic, Wieland Group, Maxion, ZF, Novelis, Bleistahl Produktions GmbH & Co. KG, Covéa & Adasky, AgeVolt, Forciot Oy, Maaind, vFunction, Travelloc, Motion Gestures, Out for Space, Repairfix, Quality Match, Spark EV Technology, SevenD, Terranet


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Join our moderators as they guide you through the day. The stream will be accessible directly on the website and aims to both inform and delight. You will meet our Partners Champions, Program 9 Startups, and your Plug and Play Stuttgart Team.

Hosts of this session

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Open Details
1:15 PM (UTC)

0:45 h

Porsche´s Innovation Strategy and a Guided Augmented Reality Tour: Your First Trip in a Porsche Taycan – Porsche & SevenD

This session will give you insights in Open Innovation, Startup Collaboration, Augmented Reality Wizard, Interactive Step-by-Step Guidance and User Onboarding.

Breakout Session



Presentation + Q&A


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Especially relevant for those interested in open innovation, augmented reality, electric vehicles, customer interaction and usability testing.

Open innovation plays an integral role in Porsche’s corporate strategy. The company has been a Startup Autobahn partner since 2017 and will kick off this breakout session with some best practices and insights into their innovation strategy, focus topics and corporate-startup collaboration approach before diving deeper into the project example between Porsche and Seven D.

2:00 PM (UTC)

0:50 h

​Future of Neuroadaptive Personalization for Improved In-Car Mood-Based Experiences – Porsche & Maaind

This session will give you insights in Mood-based Experiences, Neuroadaptivity and AI Personalisation

Breakout Session



Presentation + Q&A

Live Demo


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Especially relevant for OEM and Tier 1 innovation and business leads and VCs.

The in-car experience is increasingly becoming personalised and, especially as cars become more autonomous, wellbeing and other topics that were previously not at the forefront of cabin development are now being highlighted. The session hosted by Maaind and Porsche discusses this trend by highlighting two biometrics personalised and mood-based adaptive experiences - one focused on tracking and improving wellbeing during drives, and one aiming at improving wellbeing and mood during a gamified music entertai…

3:00 PM (UTC)

0:50 h

Creating a Connection to the Urban Area by Bringing POI Recommendations into the Head Unit via Push Notifications – Mercedes-Benz AG & travelloc

This session will give you insights in Mobility, POI Data, City Connection

Breakout Session



Presentation + Q&A

Live Demo


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Especially relevant for tech-savvy mobility enthusiasts, innovation managers, developers and marketers.

travelloc develops software that allows its customers to make point-of-interest (POI) data come alive and enables clients to turn it into bespoke experiences. By matching individual user profiles with the right places, they offer tailor-made and up-to-date POI recommendations to users. Within the project between Mercedes Benz and travelloc, the teams enriched the city of Stuttgart with 100 curated POIs. Whenever a driver enters a specific urban area, a notification shows up in the head unit, informing them…

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All information listed on this page have been submitted to Plug & Play Germany GmbH via a web form. The site owner can not guarantee for the validity and correctness of facts, information or assumptions provided by the submitter. Presented perspectives are not necessarily those of the site owner.

For inqueries or requests (e.g. changes or deletions) please reach out to marketing-ger@pnptc.com.

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EXPO 9 (Insider Edition)

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