Join our moderators as they guide you through the day. The stream will be accessible directly on the website and aims to both inform and delight. You will meet our Partners Champions, Program 9 Startups, and your Plug and Play Stuttgart Team.

Especially relevant for those interested in open innovation, augmented reality, electric vehicles, customer interaction and usability testing.

Open innovation plays an integral role in Porsche’s corporate strategy. The company has been a Startup Autobahn partner since 2017 and will kick off this breakout session with some best practices and insights into their innovation strategy, focus topics and corporate-startup collaboration approach before diving deeper into the project example between Porsche and Seven D.

Especially relevant for OEM and Tier 1 innovation and business leads and VCs.

The in-car experience is increasingly becoming personalised and, especially as cars become more autonomous, wellbeing and other topics that were previously not at the forefront of cabin development are now being highlighted. The session hosted by Maaind and Porsche discusses this trend by highlighting two biometrics personalised and mood-based adaptive experiences - one focused on tracking and improving wellbeing during drives, and one aiming at improving wellbeing and mood during a gamified music entertai…

Especially relevant for tech-savvy mobility enthusiasts, innovation managers, developers and marketers.

travelloc develops software that allows its customers to make point-of-interest (POI) data come alive and enables clients to turn it into bespoke experiences. By matching individual user profiles with the right places, they offer tailor-made and up-to-date POI recommendations to users. Within the project between Mercedes Benz and travelloc, the teams enriched the city of Stuttgart with 100 curated POIs. Whenever a driver enters a specific urban area, a notification shows up in the head unit, informing them…